Built by an operator who lived in the data.

How I got here.

There must be a better way.

I’ve asked myself that question every working day for 17 years, and it’s the whole reason this business exists.

It started in 2015, behind an accountant’s desk at a senior living company running on Yardi. I was doing all of it, the month end close, bank reconciliations, GL account setup, expense distributions, and I kept catching myself thinking there had to be a smarter way to do the same work twice. So I spent my evenings writing Visual Basic macros to automate my own expense distribution, and the first time the work ran without me, I was hooked.

I’m grateful to the leaders who took a chance on someone with no IT background and let me follow that. My days became debugging, fixing, and building reports inside Yardi, and I loved the heart of it: building a solution that hands hours of someone’s life back to them. By 2016 I had grown from accountant into a Yardi business systems analyst, and by 2018 I was a business analyst cleaning up reporting and standing up business intelligence straight out of Yardi. Later, in a corporate role as an investment manager, I owned the reporting and automation across Yardi’s Investment Suite, cleaning up the numbers and building the business intelligence the team ran on.

Then 2020 came, and like a lot of us I was laid off. It turned out to be the start of the real work. I took on my first Yardi client, leaned fully on my finance background and everything I’d learned about automation, and rebuilt their reporting and setup from the ground up. I kept it going alongside a full time job until June of 2023, when I went all in on Omadli.

Since then we’ve served dozens of clients across property management, construction, and well beyond, helping them turn messy, manual reporting into clean business intelligence, and increasingly into AI agents that do the work for them instead of just describing it.

Here’s what I’ve learned in 17 years: automating a process is only the beginning. Taking the manual work off someone’s plate doesn’t just save hours, it opens a door. For the first time a company can actually see where it stands, its real operational picture, in numbers it can trust. And once our clients can see clearly, the opportunities show up. We’ve helped them recover revenue that was quietly leaking out of their operations, and capture revenue they were losing every time a call went unanswered. So the work is never only about eliminating a task. It’s about handing our clients clarity, and putting money back into their business.

The motto hasn’t changed since that first macro. There must be a better way. Finding it for our clients, and delivering it with integrity, service, and excellence, is our mission every day.